I help innovators and advocates tell meaningful stories. Everyone has a story, but it has to mean something to others to have an impact.
My professional journey has been a search for meaning through storytelling. As a local reporter, I walked the streets of San Diego with a homeless couple as they struggled to make ends meet by recycling cans. At The Wall Street Journal, I crisscrossed the globe with a Treasury Secretary as he scrambled to put out the fires of the financial crisis and examined the impact of trade on jobs on either side of the Mexican border.
As my career has evolved into content strategy, I have focused on helping difference-makers from across the worlds of business, advocacy and academia connect with people through various types of storytelling:
- Writing speeches for top executives at Fortune 50 companies
- Drafting op-eds for corporate and nonprofit leaders
- Overseeing the launch of nearly a dozen brand publishing platforms
- Reporting on trends in business, finance and international development
- Creating social content to remain part of everyday digital conversations
Want to tell your story? I can work with your organization to develop a strategy to engage with audiences in a meaningful way and create content with a lasting impact, whether through stories, op-eds or speechwriting.
Contact me at tbarkley@barkleystrategy.com.